Super Junior’s Siwon becomes first male model to endorse Mamonde

Super Junior’s Siwon has been chosen to model for Korean make-up brand ‘Mamonde,’ making him the first male model to endorse the brand. A representative of the brand stated, “His handsome looks and multiple talents has led him to rise as one of the top Hallyu stars. He’s been receiving attention not only in Korea, but in China as well, which are all features that we decided were perfect as our model. By having Choi Siwon as our endorsement model, we hope to advance our brand image overseas.” Starting on October 1st, Siwon will be MCing for Mamonde’s first ever web talk show in which he will be explaining about the brand’s new products in detail on their official Youtube page. Meanwhile, Siwon is starring in new KBS drama series, “Poseidon“, which aired on September 19th.