BEAST becomes the new models for cosmetic brand A’PIEU

BEAST has been appointed as the new models for cosmetic brand A’PIEU! Known for their a ‘pure and innocent 20’s’ concept, A’PIEU has mainly focused on targeting females between the late teens to early 20′s. With the appointment of BEAST as their new models, the brand plans to put emphasize on the pure and trendy image. A representative from the brand’s marketing team stated, “The members of B2ST are multi-talented entertainers; they not only sing, but write and compose their own music, act in dramas and make appearances on variety shows… They possess the sensitive and pure image of young boys, as well as intense masculine charisma at the same time, and it will work will with our own concept.” BEAST will be starring in an A’PIEU CF with actress Park Eun Bin.