On Oct 18th it was decided by worldwide giant LG to endorse their products using SUJU and F(x) members. Suju will be lucky enough to star in a 3D music video promoting the products. LG is currently in the process of displaying the upcoming SM Town concert on huge LED Screens across Times Square. As most of you know the concert will be held the 23rd of this month!
The mighty display flashes a whopping 100 times a day, promoting LG, the upcoming concert and their new service K-Pop Zone. LG launched a Hallyu free content service program called K-pop Zone. This service is only available in LGs newest 3D Cinema smart TVs.Feel free to shell out the cash, it comes with in depth behind the scenes K-pop concert content at your fingertips. Anytime and every time if you would like!
Although the TV itself will set you back almost a whopping $900, the content and new #D feature all the TVs are going for nowadays is certainly worth it. If you can afford it, then it would be considered a worthy investment I think. Since 1.5 Mil are in NY, LG will get noticed just fine, and the concert//K-pop has a lot of free press out there.
LG’s President released a statement regarding the endorsement. “With the help of leading celebrities of the Hallyu Wave, our brand awareness will go up and we believe they will do an excellent job as representatives for ‘K-POP ZONE’” They have The groups for an entire years worth of promoting! Not bad right?
Suju and F(x) have a big job since they are filling in Kara and Lee Minhos footsteps. They had been the reason that awareness for LGs brand rose significantly after they debuted as the brands endorsers lead models. Global Marketing Division Leader Kang Sin-ik for LG released a statement also noting that, “Lately, Hallyu wave has spread across Asia, through Europe and Asia. We want to take advantage of this opportunity to increase our brand awareness while helping them to strengthen theirs at the same time.”
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