SNSD has been chosen as the first campaign models to endorse travel luggage brand J.Estina. Fans were strongly inclined to show more interest towards the brand after Seohyun and Sooyoung were shown sporting bags of the brand.
For this fall, J.Estina was shooting for a “real princess” theme and thought SNSD to be the perfect fit as “not only are they a popular girl group, but they have gone from Asia’s top stars to ‘global culture icons’ as the center of the K-Pop wave that’s been taking over the world. The way they’re going forward is similar to that of J.Estina. That is the reason why they fit the ‘real princess’ concept that J.Estina is pushing.”
There will be specially themed SNSD bags for this Fall/Winter trend that sport the J.Estina floral pattern. For the 2012 Spring/Summer, there will be a specially designed bag coming out.
They look like such the chic travelers here, with their trenchcoats and boots. I want!
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